ahindra & Mahindra Ltd., has announced the launch of a limited edition of its sedan, the Verito. Christened as ‘Verito Executive’, the vehicle is primarily targeted at working professionals and businessmen. The new variant has been launched to coincide with the upcoming festive season.

Mahindra &Mahindra Ltd.,one of India’s leading automotive brands,today announced the global roll-out of the Mahindra Genio range of pick-ups. Developed to cater to the evolved needs of the small and medium entrepreneurs (SMEs) and businessmen alike, the Genio is a versatile, next generation pick up.

The Quanto price range starts from Rs. 5.82 lac (ex-showroom Thane) for the base C2 model, to Rs. 7.36 lac (ex showroom Thane) for the fully loaded top end C8 model. The Quanto also boasts Mahindra’s revolutionary micro hybrid technology which has further enhanced its mileage, which is certified by ARAI at 17.2 kmpl.

Mumbai, October 11, 2012: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today announced that it has received over 5,000 bookings from customers for its newly launched compact SUV, the QUANTO within 3 weeks of its launch. Bookings for Quanto had opened across India from September 21, 2012.

The buzz associated with this launch on social media has been extraordinary. Mahindra became a favorite on Twitter, trending at No. 2 position with the Mahindra Quanto following closely at No. 4. The Quanto website had over 2 million page views in less than a week.  And in a first ever for any Mahindra brand, Quanto became the No. 1 search on Google within 2 days of launch.  The Quanto print campaign was launched nationally on 28 September, 2012, followed by the airing of the new TVC from 5 October, 2012. 

Commenting on the response to Quanto, Pravin Shah, Chief Executive - Automotive Division, Mahindra & Mahindra said, “It is a delight that the Quanto has received over 5,000 bookings in a short span of 3 weeks. This response strengthens our belief that Quanto will be able to create a new category within the SUV segment with its unique value proposition. This gives us the confidence that the customers appreciate the Quanto’s distinctive looks, flexible 5+2 seating & go anywhere capability. We would like to thank them for the convinction they have  shown in the Quanto”.

The Quanto is loaded with many high-end technology features such as the Digital Drive Assist System, Micro Hybrid Start Stop System, 1.5 litre-100 BHP mCR100 engine with twin turbochargers, Intellipark Reverse Assist, 2-DIN music system with CD, MP3, USB & Aux in etc. Quanto also comes loaded with safety features like ABS with EBD, dual airbags, high speed warning, engine immobilizer etc.