- Quanto garners over 5,000 bookings within 3 weeks of launch.
- Quanto becomes No. 1 search for 24 hours on Google within 2 days of launch.
- Twitter trend – No 2 position for Mahindra & No 4 position for Quanto on day of launch.
- 2 million page views on MAHINDRA QUANTO website in less than a week.
Mumbai, October 11, 2012:
Mahindra & Mahindra Ltd. (M&M), India’s leading SUV
manufacturer, today announced that it has received over 5,000 bookings
from customers for its newly launched compact SUV, the QUANTO within 3
weeks of its launch. Bookings for Quanto had opened across India from
September 21, 2012.
associated with this launch on social media has been extraordinary.
Mahindra became a favorite on Twitter, trending at No. 2 position with
the Mahindra Quanto following closely at No. 4. The Quanto website had
over 2 million page views in less than a week. And in a first ever for
any Mahindra brand, Quanto became the No. 1 search on Google within 2
days of launch. The Quanto print campaign was launched nationally on 28
September, 2012, followed by the airing of the new TVC from 5 October,
Commenting on the response to Quanto, Pravin Shah, Chief Executive - Automotive Division, Mahindra & Mahindra said,
“It is a delight that the Quanto has received over 5,000 bookings in a
short span of 3 weeks. This response strengthens our belief that Quanto
will be able to create a new category within the SUV segment with
its unique value proposition. This gives us the confidence that the
customers appreciate the Quanto’s distinctive looks, flexible 5+2
seating & go anywhere capability. We would like to thank them for
the convinction they have shown in the Quanto”.
is loaded with many high-end technology features such as the Digital
Drive Assist System, Micro Hybrid Start Stop System, 1.5 litre-100 BHP
mCR100 engine with twin turbochargers, Intellipark Reverse Assist, 2-DIN
music system with CD, MP3, USB & Aux in etc. Quanto also comes
loaded with safety features like ABS with EBD, dual airbags, high speed
warning, engine immobilizer etc.